Art of choosing TED talk

Categories: Talks
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Published on: July 27, 2010

An interesting talk by Sheena Iyengar, the author of the book Art of choosing.

How facts backfire. Even when correct facts are given, they seem to have no effect…

Categories: Articles
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Published on: July 13, 2010

In interesting article in about how people perceive facts and what those have on peoples opinion. Does it change their view or not..Interestingly it has very little effect, sometimes even has negative effect. Here are couple of excerpts from the article.

“…. In the end, truth will out. Won’t it?

Maybe not. Recently, a few political scientists have begun to discover a human tendency deeply discouraging to anyone with faith in the power of information. It’s this: Facts don’t necessarily have the power to change our minds. In fact, quite the opposite. In a series of studies in 2005 and 2006, researchers at the University of Michigan found that when misinformed people, particularly political partisans, were exposed to corrected facts in news stories, they rarely changed their minds. In fact, they often became even more strongly set in their beliefs. Facts, they found, were not curing misinformation. Like an underpowered antibiotic, facts could actually make misinformation even stronger.”

“Most of us like to believe that our opinions have been formed over time by careful, rational consideration of facts and ideas, and that the decisions based on those opinions, therefore, have the ring of soundness and intelligence. In reality, we often base our opinions on our beliefs, which can have an uneasy relationship with facts. And rather than facts driving beliefs, our beliefs can dictate the facts we chose to accept. They can cause us to twist facts so they fit better with our preconceived notions. Worst of all, they can lead us to uncritically accept bad information just because it reinforces our beliefs. This reinforcement makes us more confident we’re right, and even less likely to listen to any new information. And then we vote….”

More of this here: [The Link]

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